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in other countries |
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viewing facility for focus groups through web |
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processing center with hardware and
software support |
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in SPSS and Office tools |
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Group....... Your partner in Qualitative Marketing Research |
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| Recent
Studies using FGD |
o
To learn more about the job search process in India, how
sales professionals look for a new job today and their
opinions of select companies as an employer.
o Promotional material testing
on Japanese Encephalitis vaccine
o Focus groups to understand
the user and decision maker perception on mobile email
solutions, to rate the present situation of push Email
solutions like Blackberry usage in India and to position
the prototypes in the existing market space.
o Focus group with decision
makers / influencers of Incentive tours for their organisations
to identify the factors influencing decision on destination
o Focus groups among different
age groups to identify the perception on banking system
and investment methods in India.
o Online live group discussion
on FM radio contents
o FGD with upper class females
regarding concept on Indian Beauty
o Focus group discussion
with IT Decision Makers on mobile phones and smart phones
to understand important parameters when purchasing these
mobile phones and usage of its functionalities.
o FGD with group of engineers
who design with or specify various mixed signal semiconductor
products to identify issues concerning suppliers of these
mixed signal components in China
o FGD to test reaction to
a new 32-bit MCU family to be introduced by Freescale
based on the ARM architecture and look at general brand
equity and associations for other Freescale architectures
and families, including i.MX , ColdFire, and Power. in
China
o FGD to test reaction to
a new 32-bit MCU family to be introduced by Freescale
based on the ARM architecture and look at general brand
equity and associations for other Freescale architectures
and families, including i.MX , ColdFire, and Power in
Taiwan
o FGD with housekeeping heads
/ purchase managers / housekeeping contractors for evaluating
of new product concepts (auto scrubbers)
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| Brands |
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GE o
Sanofi Pasteur o
Nokia o
Hong kong tourism o
Standard chartered o
BBC o
Christian Dior o
Microsoft o
NXP o
Freescale o
Johnson Diversey o |
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performance |
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of Respondent |

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